Business plan Assignment Example | Topics and Well Written Essays - 2750 words

Business plan - Assignment Example The majority of Canadian customers are not ready to accept reduced quality of commercial ice creams. Hence the potential for specialized ice creams is high in this market. By combining beverages as ice coffee, milk shakes, hot cappuccino and hot coco, with the desserts and ice creams, the SW&D offers a year round reason for customers to visit the outlet. The business model that would be used in the SW&D venture would be a Differentiated Value experience where even through the pricing would be up-market and above market averages, the exotic varieties of deserts, the freshness and natural ingredients will deliver a value package that will differentiate the company. The products will be exclusive and exotic in nature but reasonably priced to maintain affordability. The expectations is that SW&D’s premium image will offer a low price elasticity in terms of economic considerations and make customers willing to pay additional money to experience the SW&D quality. Combined expertise of the two partnering entrepreneurs, Neil and Susan Shucroft will offer culinary expertise in dessert making which Neil acquired in qualifications and experience during the years in Europe as well as Susan’s service management experience in food service field. The initial financial analysis points to a highly lucrative venture and the capital funding to be invested can be recovered within 2 years period of time. This is a relatively low investment venture with high profitability returns of around 50% GP margins and 15% average NP margins. Such profitability is common to Food service industry, if the venture’s operations are managed stringently and with cost and quality consciousness. This business report provides a comprehensive market analysis and prose the business and functional level strategies as well as a preliminary financial analysis for the review of prospective investors of this

The Ideology of Liberalism Essay Example | Topics and Well Written Essays - 500 words

The Ideology of Liberalism - Essay Example This essay discusses terminology of Industrialism, Liberalism, Socialism and Romanticism. Also it describes some societal and economic factors, that led to the birth of mentioned ideologies. Industrialism witnessed the dilution of the absolute power of the monarchy and the old aristocracy. The middle class, comprised of newly prosperous manufacturers, merchants and bankers, and professionals, used their economic strength to demand a greater role in the political structure. The tenets of early Liberalism included the belief in meritocracy, as opposed to inherited privilege, the guarantee of property and contract rights, the enshrinement of the Bill of Rights, and the rejection of state interference in the economy: a laissez-faire policy. The ideology of Socialism also had its roots in the rise of industrialism. The rise of the middle-class to economic and political prominence, and the unfettered pursuit of profit, widened the social and economic divide between the working classes and the new bourgeoisie. Romanticism, which emphasized the search for direct communication with nature, and the concept of humans as unique individuals, is another ideology which can trace its origins to the reaction of intellectuals to the materialism and mechanization of Industrialism, and to the tenets of Liberalism. In conclusion, the essay states that the ideologies, that were engendered by the Industrial Revolution continue to influence the principles which govern politics and society in the twenty-first century.